Severity, Roles, and Rituals
Publish crisp criteria for Sev1 through Sev3, aligned to user impact, revenue at risk, and regulatory exposure. Staff an incident commander, communications lead, and functional responders on rotating, well-rested schedules. Use a single command channel, a shared timeline, and time-boxed hypotheses. Decide loudly, document continuously, and escalate early. Consistent rituals beat heroic improvisation, especially during peak broadcasts and flash sales.